Who should you believe?

finger-man-451211_1280If you’re starting a business it feels like everyone is an expert!

The danger is that you end up listening to every expert out there and getting totally confused. (Yep, been there!) So I thought that I’d share a few things that I have found have helped me…

1) Find a few experts who resonate with you and watch what they do. Don’t buy their stuff at this stage, just read, sign up for their freebies, watch the emails they send you (and their frequency), look at what they are encouraging you to do. How often are they selling you stuff? What are they doing when they aren’t selling – proving they are an expert, building a relationship, telling you how authentic they are? Learn from what they do as well as what they say.

2) There are tons of online business models, theories and ways of branding yourself. Many of them work, but only some will work for you personally. I pick the ones that are most likely to work for me personally and put the rest on the back burner.

3) That said, there are general rules that apply to pretty much any business e.g. you have to make an offer and put it in front of people. If they do buy, great, try to improve the percentage that buy and/or the money you make per customer. If they don’t then change the offer. The best way to do this online is to have a list and make offers regularly, mixed in with good information (see number 1, above if you don’t believe me! 🙂 )

4) Decide what you need to work on NOW and focus on that. There have been times when I’ve needed to know how to create a product, so I’ve sought out information on how to do that and shut out info on (say) branding and positioning myself as an expert. Then there have been times when I needed to improve the quality of my videos, so I worked on that and ignored other things. Most recently I needed to strengthen my product funnels, so I’ve learned about that and implemented as I went along. These days I try to take in info at the same speed as I implement, so it’s learn – do – learn – do- learn – do. If I soak up more information than I need at the time that then either I get confused and overwhelmed or by the time I get around to implementing it’s all out of date anyway.

5) If I’m still not sure if I trust someone I take a piece of their free – or very cheap, say up to £20’s worth – of information and implement it. (NOT just read it and assume it works because the author is very convincing 🙂 )Then I decide if it works for me, if it’s worth the effort involved and whether I can see myself doing it in the medium-term (no point starting something that bores me to death in two weeks’ time e.g. article directories, urgh). You need to be a bit cautious here because some marketing techniques take 3 months of consistent effort to show results. but still, this is the best test I’ve found.

6) Beware of what’s hot now. E.g. what’s hot now is Facebook ads and video marketing. They are all good if used right but there are plenty of people telling you that you absolutely must use them or you’re doomed to failure, which isn’t true. Beware. 🙂

Note that very little of the above needs any technical knowledge and if you do need that you can pay someone to do it for you. It’s far more about focus, strategy and switching your mindset from customer to business owner than it is about being a techie.

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